What is Your SUPER NICHE?! | Chala Dincoy
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The market never lies!
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics). She’s a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. She is also the author of two books: Gentle Marketing: A Gentle Way To Attract Loads Of Clients, and How To Win Friends the Way Apple Wins Customers.Having been a purchaser of services in her role as a marketing manager for Tier 1 corporations for decades, Chala is able to help professional service providers to break through the competitive landscape and to get through to the corporate decision makers faster and in a more relevant way. This, in turn ensures a consistent and sustainable lead pipeline as well as a marketing plan that enables accelerated growth. Today we talk about the importance of a super niche, what kind of research you need to do to find your super niche, and why we need to listen to the market. On top of all that, Chala helps me polish my elevator pitch!
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